What’s the purpose of your project?
This is the first thing I’ll ask.
What do you want this piece of writing to do? Who is it for and why are you sending it? Do you want to raise money? Or express deep, heartfelt gratitude? Maybe you want to attract new monthly donors? Or simply inspire your donors to take action, like signing a petition?
Yes, many projects do multiple things at once, but most need to have a single, unifying purpose. Do you know what yours is?
Some of the services I offer
Direct response campaign copy & strategy
Know you need to send out a direct mail appeal to raise money for your annual giving program but not sure where to start?
I can work with you from start to finish, help you come up with the strategy, concept, interview the letter signer and others whose story might be told in the letter… as well as write all of the copy, including a tailored thank you letter.
Or maybe you’ve got it all figured out and just need some help with the writing?
I can jump right in and write your letter, reply form and outer envelope copy based on your strategy.
Integrated fundraising campaign copy & strategy
I can take it one step further and provide you with fully integrated fundraising copy for your direct mail, emails, landing page, social media, google ads and more.
Empathetic Interviewing
Do you struggle with finding emotional stories for your appeals?
A good interview can lead to a compelling story that becomes the backbone of a fantastic direct response appeal. Sometimes all it takes is an empathetic conversation with someone who asks the right questions. I’m experienced with conducting sensitive, personal interviews with CEO’s, donors, doctors, program managers, beneficiaries and more.
Newsletters & Gratitude Reports
Is it time to report back to your donors on the amazing things their gifts have accomplished? Get in touch!
Coaching
I can work one on one with you to hone your skills and create better performing appeals. I can coach you through the strategy, interviewing, writing and editing process.
Speaking
Looking for a dynamic speaker for your virtual or live event? I’ve presented workshops, intensives and main stage sessions in Canada and the US.
Recent appearances include: Nonprofit Storytelling Conference, For The PAWS Summitt, AFP Congress, Digital Leap.
Interested in learning more?
Get in touch for a 30 minute phone conversation.
It’s free!
“I’ve had the pleasure of working with Rachel for more than 10 years now. She’s been writing excellent fundraising appeals for my clients, from Hospital Foundations to Food Banks. She knows how to get to the heart of each story and provides an experience for donors to follow.”
Recent and current clients include
Cuso International
Friends of Indy Animals
Greater Vancouver Food Bank
Harvey McKinnon Associates*
Hamilton/Burlington SPCA
Mackenzie Health Foundation
Nature Conservancy of Canada
North Carolina Arboretum
Ottawa Food Bank
Agents of Good*
BC SPCA
Blakely Fundraising*
Build Good*
Campfire Circle
Canteen (Australia)
Casey House
Calgary Health Foundation
Crisis Aid International
Regina Humane Society
Ronald McDonald House - Toronto
Shriner’s Hospital for Children – Canada
St. Thomas Elgin General Hospital Foundation
The Food Bank of Waterloo Region
Trans Canada Trail
Wichita Art Museum
World Wildlife Fund
Women’s Earth Alliance
*Agency partner
