
WELCOME TO MY BLOG
The Purposeful Papers
Meandering (yet purposeful!) musings of a highly sensitive, empathetic, introverted writer and fundraiser.

Story Gardening Step Five: MAINTAIN
It might go without saying, but you need a system to maintain your StoryGarden.
Story Gardening Step Four: HARVEST
It's time to reap the benefits of all the story seeds you've carefully cultivated, sowed and nurtured! You can start harvesting those stories to use in fundraising appeals, emails, newsletters, gratitude reports, social media posts... and more!
Story Gardening Step Three: NURTURE
Lets get this garden growing! By now, you’ve sowed some good story seeds. It’s time to nurture (fertilize, water, weed) those seeds into some really good, solid, emotional stories.
Story Gardening Step Two: SOW
Assuming you've taken some time to cultivate the story soil in your organization... Your next step is to start sowing the seeds – which means reaching out and encouraging people to share stories with you.
Story Gardening Step One: CULTIVATE
What’s the storytelling environment like in your organization? Is the 'soil' hard and dry (pretty set in its ways), or is it soft and flexible -- easy to stick that shovel into and move things around a bit?
Are you a Story Gardener?
Gardens come in all shapes and sizes, right? But every healthy, flourishing garden takes time, hard work, and even LOVE, in order to grow.
Out-Of-The-Box Stories: 6 Nonprofit Voices Worth Sharing
Some great out of the box story ideas for you. This is a guest post by Carly Euler of Memory Fox.
Delightful Donor Newsletters
How to create an inspiring and delight-filled donor newsletter instead of a boring, navel gazing one that no one will actually read!
Copy that engages and connects
I recently wrote copy for a Spring direct mail and email appeal for a local theatre company, and thought it might be helpful to share some of the process with you!
Surprise and Delight!
These are key to any successful relationship. How can you use the elements of surprise and delight to cultivate your donor relationships?
What’s your story?
Your (true, authentic) story matters to the work you do — maybe a lot more than you might think.

“Rachel is an absolute superstar! She writes copy for our clients’ fully integrated fundraising campaigns, and is often involved right from the beginning of creative concepts through to the thank you letter copy and everything in between.”