WELCOME TO MY BLOG
The Purposeful Papers
Meandering (yet purposeful!) musings of a highly sensitive, empathetic, introverted writer and fundraiser.
What’s your story?
Your (true, authentic) story matters to the work you do — maybe a lot more than you might think.
That looks too “old school”.
What’s wrong with things looking old school and personal? That’s the sort of stuff that your donors will actually respond to!
Be Real: Infuse a Velveteen Rabbit Mindset into your Fundraising
Here are some tips on how to infuse more vulnerability, emotion and connection into your fundraising appeals.
“Rachel is an absolute superstar! She writes copy for our clients’ fully integrated fundraising campaigns, and is often involved right from the beginning of creative concepts through to the thank you letter copy and everything in between.”