WELCOME TO MY BLOG
The Purposeful Papers
Meandering (yet purposeful!) musings of a highly sensitive, empathetic, introverted writer and fundraiser.
Copy that engages and connects
I recently wrote copy for a Spring direct mail and email appeal for a local theatre company, and thought it might be helpful to share some of the process with you!
Surprise and Delight!
These are key to any successful relationship. How can you use the elements of surprise and delight to cultivate your donor relationships?
“Rachel is an absolute superstar! She writes copy for our clients’ fully integrated fundraising campaigns, and is often involved right from the beginning of creative concepts through to the thank you letter copy and everything in between.”