WELCOME TO MY BLOG
The Purposeful Papers
Meandering (yet purposeful!) musings of a highly sensitive, empathetic, introverted writer and fundraiser.
Use a Different Perspective
Why are so many fundraising appeals signed by the CEO or Executive Director? Are they really the best person to tell your story?
Through your eyes only
I remember the moment the realization hit me… clear as day…
I’m the only one looking out through these eyes, seeing the world in exactly this way.
That looks too “old school”.
What’s wrong with things looking old school and personal? That’s the sort of stuff that your donors will actually respond to!
Some days are hard… and that’s ok.
Being real, vulnerable and emotionally engaged in your fundraising can be draining. Some days can be hard… but it’s worth it.
Be Real: Infuse a Velveteen Rabbit Mindset into your Fundraising
Here are some tips on how to infuse more vulnerability, emotion and connection into your fundraising appeals.
Just write it down
For the past 20 years or so, I’ve rarely been without my journal and a pen…
The voice inside
There are moments when you may come to a place of stillness…of quiet… a place where the voice can be heard…
Top tips for interviews that get to the Feelings
The best, most emotionally compelling fundraising appeal letters I write almost always start with an interview.
“Rachel is an absolute superstar! She writes copy for our clients’ fully integrated fundraising campaigns, and is often involved right from the beginning of creative concepts through to the thank you letter copy and everything in between.”